For the Society for Abandoned Animals in Hong Kong. This is stupid on so many levels, I don't know where to begin. From the press note:
"During peak hours, real size dead pet stickers were placed on the ground of outdoor car parks where abandoned pets will likely be wandering around. When a vehicle stopped by, we actually created the visual impact of an animal being hit down."
Your message is nearly unreadable on the stickers. You're making me late for work. You're getting your message out to literally tens of people. You should have donated the money spent on this awards-grab bullshit to the Society.
Ad agency: Draftfcb, Hong Kong.
Previously in: Fake Dead Dog Advertising (this one is pretty funny).