Wednesday, March 28, 2012

Real dead animals used in Chinese environmental ads.


(click, via)
The ad agency press note:
We've poisoned their food supply and destroyed their natural habitats. With flocks of birds falling out of the sky and whales beaching themselves on the shore, its like nature is giving us a sign; enough is enough. Maybe, just maybe, we've pushed nature too far and animals are giving up and taking their own lives. With this in mind, we created a campaign for the China Environmental Protection Foundation featuring animal suicide. All the animals we used were already dead when we found them. Did they take their own lives? Who knows, but who could blame them if they did? We hope this campaign will make people sit up and take notice of the damage we are doing to our planet.
What do think? Effective? Ineffective? Creepy? Funny (the mice ad is pretty funny)? The sparrow got drunk before it hung itself. Ad agency: O&M, Hong Kong.
Previously, the organization did this impressive disposable chopsticks tree installation.

10 Comments:

Anonymous Anonymous said...

I don't mind the use of 'already' dead animals, but the beer cans laying around completely ruined the 2nd one.

10:05 AM  
Blogger Mitchell said...

That's a fail on the house sparrow.

People who keep nesting boxes for native birds hate them.

10:09 AM  
Blogger Mitchell said...

<a href="http://www.sialis.org/hosp.htm>FYI.</a>

10:13 AM  
Anonymous Doug said...

strange choice of animals. You could turn the entire natural world into a strip mine and there'd still be plenty of mice left to shit in your cupboard.

10:27 AM  
Anonymous Anonymous said...

awesome ads.

11:08 AM  
Anonymous Anonymous said...

No need for the headlines. These are visual ads with copy as the payoff. Otherwise good work.

11:09 AM  
Blogger KR said...

Where do I get a teeny-tiny Colt 45?

1:16 PM  
Anonymous morningcigar said...

extra points and nice touch with the tiny tools behind the car and the ashtray full of cigarettes.

3:58 PM  
Anonymous Anonymous said...

Moronic. Insipid.

Global warming may be a scientific fact but the PLANET isn't at risk... just its current inhabitants (including humans).

Look, people... Most of North America was once covered by glaciers... At one point South America and Africa were JOINED together. We might fuck up Earth for ourselves but this planet will continue to produce unimaginably wonderous and beautiful life for hundreds of centuries after we humans have bitten the dust. Jesus Christ... We're so fucking full of ourselves.

Just chill.

10:51 PM  
Anonymous RobbieR said...

On the mice?

In answer to their question?

I reckon they fell in.

On another note. I saw a dead hedgehog in a park.

Did it die of old age? Or was it raped to death?

4:23 AM  

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