Rexona (known as Degree in the US) has a thing for doing insane, pits-focused commercials, like this Russian one from 2009. The above lunacy won a Silver Lion last week for "Best Use of Music." For once, Copyranter has no complaint with this judgment. Ad agency: Ponce, Argentina. This pre-Isaiah Mustafa Old Spice spot is still my favorite recent men's deodorant spot, though.