Tuesday, April 26, 2011

No wait, THIS is my favorite Lego ad of all time.

(click ad) My previous favorites, via Germany, here. The ad is part of a campaign from late last year, via Russia. It's resurfacing this week because it just won a Grand Prix at the Golden Drum awards. I'm instantly a child again. Probable Gold Lion winner at Cannes in June. Ad agency: Leo Burnett, Moscow. Related: the first campaign I did 2nd week at SVA was for Lego. Here're the ads. Mock them at will.

3 Comments:

Anonymous Anonymous said...

It's very nice indeed, but it seems to me there are parts in it that are not LEGO. Now, this is pure LEGO art -> http://www.flickr.com/photos/39134527@N04/

9:09 AM  
Blogger copyranter said...

Yeah, they used a little creative license, which doesn't bother me.

9:14 AM  
Blogger Beetlecat said...

Which parts aren't LEGO? You mean because it isn't made entirely of rectangular bricks? :)

1:36 PM  

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