(click image, via) If you're a football (soccer for you non-appreciative Americans) fan, you're familiar with the added time sign raised near the end of halftime and before fulltime. Well, Durex in Thailand is using this medium to promote their Performa condoms—which feature the painkiller Benzocaine which theoretically desensitizing your raging chubb. You will be sold to, Minutemen.
This media buy garners Durex maybe a three second TV spot twice per match—though if you don't know the Performa product, you're probably not going to get the intended message. Ad agency: McCann Erickson, Bangkok.
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