Tuesday, March 29, 2011

Mercedes-Benz becomes the one billionth advertiser to use Einstein in an ad.

(click image, via) And they don't use him intelligently. This makes me want buy a Mercedes how? This left brain/right brain thing is the brand's new tenuous creative linchpin, at least in Israel. Earlier this year, M-B produced one of the most depressing commercials I've ever seen. Ad agency: Shalmor Avnon Amichay/Y&R Interactive Tel Aviv. Previously: Alberta Einstein.

3 Comments:

Anonymous josh said...

This horrible idea has made it out of Israel -- I saw a left/right billboard the other day (U.S.) and it confused the hell out of me.

2:05 PM  
Blogger YMedad said...

and the Hebrew University collects the rent. news

4:14 PM  
Anonymous Anonymous said...

And the next advertiser to use the word "Life" in their tagline/copy will become one billionth and one.

7:10 PM  

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