Thursday, January 20, 2011

(spoof) Gillette introduces new 80-blade razor.


The MagmaCore Extreme, each blade "thinner than a single atom." It's actually a teaser video for Gillette's new Fusion Proglide—which still has "only" five blades.
James Nunn, brand communications manager at Gillette, says: "There is invariably a degree of cynicism regarding the number of blades when we launch a new razor, so this time we've decided to embrace the cynicism by humouring ourselves...we will not be adding more blades."
The video is neither humorous nor well made, but it is slightly refreshing to see a razor company not take itself so dead fucking seriously.
Previously: two humorous Russian videos for Gillette's Venus razor.
Related: My hi-larious review, five years ago, of the first Fusion.

5 Comments:

Anonymous Foty said...

Saturday Night Live and the Onion both did it better.

2:54 PM  
Blogger copyranter said...

Yes they did.

2:59 PM  
Blogger Joe Crawford (artlung) said...

The first time SNL took this on was 1975.

3:23 PM  
Blogger copyranter said...

Thanks Joe.

3:37 PM  
Anonymous Anonymous said...

hyperbole and a half has the ultimate version:
http://www.youtube.com/watch?v=jUjh4DE8FZA

10:39 AM  

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