Men will wear condoms during oral sex the day after the world ends.
(click image, via) To raise awareness that STDs can be transmitted during oral sex, French ad agency Luvi Ogilvy created these fake lollipop condoms. The red cards were put in displays (I guess not in candy stores, or other stores where an 8-year-old might grab one). Only after peeling off the wrapper did people realize they got a rubber and not a sucker. Pretty uninspiring stunt—a stunt that will of course never ever happen in America.
Related: (nsfw) Safe Sex awareness videos • (nsfw) Safe Sex awareness print ads.