How many pallbearers does it take to carry an anorexic's coffin?
(click ad, via) Black humor is—maybe?—not the tone you want to use in an anorexia awareness ad. (I avoided a "make light of" quip.). This one, via the Tel Aviv office of McCann Erickson, is for an Israeli nonprofit called Beitech. "15% of women who suffer from anorexia will die this year." Looks like a Photoshopped stock image. Obvious stupid creative comment: Coffins are damn heavy even empty.
Previously in anorexia:
• models lighter than cotton.
• Bergdorf Goodman model as skinny as an auto lock jimmy.