Thursday, September 30, 2010

Art Director Gone Wild! Scary Levi's Kids campaign.



(click ads, via) These demon scamps were created using a mirror effect and digital manipulation by BBH Singapore to try to hawk Levi's kids clothing to parents. Many parents, I'm guessing, went screaming in the other direction. The creatures have names: (left to right, top to bottom) Wiggly Widow; Pink Batula (which means "virgin" in Arabic); Imp; and Dodo Belcher (?). This campaign just won a bronze something or other at the Spikes Asia ad awards. WHAT THE FUCK, Singapore?
Previously in: WHAT THE FUCK, Singapore?

4 Comments:

Blogger Sam said...

I think you're misreading the ads. They're not photoshopped - you can clearly see that the kids are standing behind a mirror that is reflecting them. The idea is that the kids are using the mirror and their imaginations to make themselves look weird and silly.

10:06 AM  
Blogger copyranter said...

Thanks, I get the mirror effect, but there's also obvious added digital manipulation.

10:20 AM  
Anonymous pDedman said...

"little monsters ..." is that an added direct appeal to lady gaga fans/

11:47 AM  
Blogger Luke said...

It's a pastiche of Jake & Dinos Chapman's Zygotic series.

5:57 PM  

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