Wednesday, June 23, 2010

The second winner from Cannes 2010 that I like.


(click ads, via) By the Brazilian office of mega agency Dentsu, this poster campaign for Lunivers chocolates with whiskey just won an outdoor gold lion. How the hell they got these ads approved—both by the client and by any media outlet—is very suspect. I mean, what mom/dad hasn't thought of giving their screaming baby some alcohol to calm the little lunatic the fuck down? Another reason to try the product, I guess! I really only like these because I hate kids. Previously: The first winner from Cannes 2010 that I liked.

2 Comments:

Anonymous Anonymous said...

This time, I won't agree. I also don't suppose that this was ever published, it's probably l'art pour l'art for the sake of sending it in to Cannes.

I'll admit though, it's kind of new-ish as I don't remember anyone playing with this kids/alcohol-theme in this very innocent way. The story that I picture is the kid grabbing the chocolate while his parents are distracted for a second. And I'm also reminded of the "David after dentist" video (http://www.youtube.com/watch?v=txqiwrbYGrs).

11:16 AM  
Blogger copyranter said...

Yeah, this one was a purely subjective pick because I hate kids (post updated).

11:22 AM  

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