Friday, February 19, 2010

Gay rugby team sez "you go right ahead and drop the soap."


(click ad, via) Muddy York is a 40-member (shut-up) gay rugby club that competes in the Toronto Rugby Union "against predominantly straight teams." The poster is currently up in a few locations in Toronto's gay village, according to GJP copywriter Lino DiNallo, who's also a player on the club. This will make some heteros' butts squirm, but pretty funny, and good clean fun.
Previously in gay marketing:
Bud tells gays OK to be gay.
McDonald's ad subtext: You Gay Sluts.
Use a condom. Protect your Chihuahua.
Daffy's ad references former NJ governor Jim McGreevy.

1 Comments:

Anonymous -1-track-mind- said...

Gratifying to see literary works being the driving and riding force behind this campaign:

'Call to Arms' & 'Fortune and Men's Eyes'

Call to Arms (1987) - Book II,
The Corps is a series of war novels written by W.E.B. Griffin about the United States Marine Corps before and during the years of World War II and the Korean Conflict.

Fortune and Men's Eyes is a 1967 play and 1971 film by John Herbert about a young man's experience in prison, exploring themes of homosexuality and sexual slavery.

The title comes from William Shakespeare's Sonnet 29 which begins with the line When in disgrace with fortune and men's eyes.

12:07 PM  

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