High-tech anti-domestic violence advertising.
(click image) This is waaay more innovative than those blood soap dispenser ads. This interactive poster (which just won a Cannes Silver Lion this week) was erected at a bus stop in Hamburg (no, Berlin), Germany. An eye tracking camera was installed in the board, so that when you looked directly at the domestic violence, after a delay, the scene morphed into spousal harmony. "It happens when nobody is watching." Pretty clever and pretty useless, since this lone installation was built for Amnesty International by agency Jung von Matt primarily to win ad awards. Previously in: anti-domestic violence ads. Previously in: Amnesty International ads.