Thursday, May 29, 2008

SWATCH picks random North London road for latest ad photoshoot.

(click ad for closer look)
I'd be a little less harsh here
if there was even one bit 'o logic in Swatch's decision to promote its latest watch collection by creating the millionth+ homage to the Beatles album cover. (seriously, just type "Abbey Road" into google image search, and count the parodies.) This is probably the cheapest, lamest ad grab at attention I've ever seen. One kudo for the "Paul" model being properly barefoot. A second kudo for the updating of the original background white VW Bug. (scanned from the latest Planet) previously in watch ads: Trump introduces "Signature" Watch, world watches, wonders why? Zenith watches. Accurate. Won't destroy you. $15,700 Meyers watch looks like Skittles® puke.

6 Comments:

Anonymous chromeburner said...

minus one kudo for having shadows going in 2 different directions (models shadow goes right left, trees etc in background go left right)

5:56 PM  
Anonymous racer said...

Now, if one of them had a tube sock on their, er, nether region, it would be a Red Hot Chili Peppers homage.

6:47 PM  
Blogger Paul Saxton said...

Plus a kudo for the Paul girl being the only one leading with her right foot, as on the original. Something that helped to fuel the whole 'Paul is Dead' thing....

7:06 PM  
Anonymous Anonymous said...

I'm a-gonna go ahead and give a big kudo for the behind on the girl to the far right. Nice.

9:29 AM  
Anonymous peachfuzz said...

It's lacking something....

Posh Spice.

Anyway, I can graft animal heads on the girls for fun.

11:58 PM  
Anonymous Rob said...

OK, now is the time to find the hidden message in the ARC on the Beetle's plate. I think Swatch is trying to warn us of the Endtime and urges us to build an arc(h).
If the ladies come and join me on my arch and agree to eat some hamburgers to acquire less Biafrian proportions, I'm all for it.

8:30 AM  

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