How do you market "The Other White Meat" to women?
(click ad to read copy)
You desperately and unconvincingly compare Pork to nail polish—"two handy-dandy things I can't live without." And you make the meat cuts look like painted fingernails! Cute! Also? You write the copy as a first-person testimonial—a fake first-person testimonial (ah, the specious faketestimonial, crutch of weak ad minds worldwide). Then, you place the ad in the June Martha Stewart Living and cross your fingers (ad emailed by Dina Shapiro).
previously in marketing to women: diamond brand promises powerful monogamy; Butch Cassidy sez: bang your husband, eat your greens; introducing Fuck-Me Camels; the simplest makeup ad ever; and the Kotex beaver.