LEVI's Green Jeans ads: beautiful/depressing.
(click ads for closer look)
Did you see that Super Bowl XLII MVP Eli Manning won a Cadillac Escalade hybrid? YEAH, that there's a save-the-fucking-planet vehicle, alrighty. I've had my fill of absolute bullshit Green products, how 'bout you? No? Have you seen the Green vodka? Eco-marketing may be the slimiest movement ever to come down the scummy promotional pike (at least since the RED one).
So, on to the above campaign for Levi's Eco-jeans out of BBH Singapore. They're jeans made from 100% "organic" cotton. That's nice. My first impression of these ads—other than that they were beautifully designed—was that they offered a vision of our not-to-distant future: all of us humans dead and gone with weeds growing through our trendy, not-yet-disintegrated eco-clothing. Hey, let's hope dreamy Adrian Grenier will be wearing Eco-jeans (and sexy Green underwear) in his earth-saving TV series The Green Life. Every little bit helps. barely related: the original Mr. Green Jeans from the Captain Kangaroo TV show.