Tuesday, February 12, 2008

I now like two (2) Old Spice commercials.


Misanthrope flabbergasted! First, Wieden+Kennedy made the best deodorant commercial ever. Now, they've followed that up with this perfectly harebrained spot for Old Spice hair & body wash. The casting is artwork. Previously in stuff I like: Holiday Inn TV spots; Snickers Halloween ad; Cingular commercial; Calgary Hemp Store ad; John Varvatos/Iggy Pop outdoor posters.

8 Comments:

Blogger Mona said...

wieden+kennedy=genius. i always wanted to get a job there, but here i am in news media. old spice ad almost as funny as the axe commercials. good stuff.

11:14 AM  
Blogger copyranter said...

Please. Axe's crap doesn't hold a candle to these spots. Of course, the main reason for that is because of their idiotic strategy, which is of course working somehow. Axe's marketing story is both one of the best, and one of the worst, ever.

2:24 PM  
Blogger dan said...

axe is for prepubes and smells like complete ass. old spice is for real men and smells like complete ass. however w+k's spots have been stellar. more bruce campbell please.

2:56 PM  
Anonymous garrito said...

Good advertising for crappy products is about as pointless as fake boobs on your grandma. You might be tempted to cop a feel once, but you sure as shit won't go back for more.

3:02 PM  
Blogger Blaize said...

That second spot you pointed us to is genius. I snortled. "It's right for everyone, idiot."

7:44 PM  
Anonymous scamps said...

It's a very entertaining ad, but that screenshot that you posted is just...disturbing.

8:19 PM  
Blogger Make the logo bigger said...

“Sure criminal” is quality writing. It just is.

12:11 PM  
Anonymous Anonymous said...

Please. Comment on the strategy vs. the creative.

10:26 PM  

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