Amnesty International. Making You More Aware Of Every Atrocity In The World—One Clever, Aesthetically-Pleasing Ad At A Time.
(click ads to read copy)
LadyFlowers. It's admittedly a tough assignment: How do you illustrate the horror of female genital mutilation without showing genital mutilation? Ad agency Publicis of Stockholm, Sweden has decided to make really pretty visual metaphors—and they're apparently really proud of the ads, as they immediately pop up on their homepage.
Honestly, I can't—off the top of my head—think of a better way to visually convey genital mutilation. My problem with these ads is whether they should have any visual in them at all. I think the words "genital mutilation" are more powerful than any visual. GENITAL MUTILATION in big white letters (maybe a flowery typeface? maybe not.) on a black background would make for a more effective ad, I believe. Your mind would then create the visual. Making such warm, beautiful ads for such a cold, ugly human rights violation may be "clever" and "dramatic." But to what effect?
previous Amnesty International ads:
1. New event at the Beijing Olympics: Uphill Tank Slalom.
on Gawker: TORTURE PORN!