Equine's Posterior® Award, May 2007 (#2).
By now, you've probably seen/heard of this series of ads out of Saatchi, London for Dr. Martens using dead rock stars (The other three ads feature Joe Strummer, Sid Vicious, and Joey Ramone.). The footwear company has fired the agency over the FLAP the ads have caused (The ad ran once in Fact Magazine, but somebody at the agency leaked all of them to the Internet.). What do I think? I think the ads are OK; kinda funny but too cheap trick-ish for my tastes.
No, this chocolate horse's ass goes to Dr. Martens CEO Dave Suddens, who had this to say about the campaign:
"Our mistake was to say, yes, it may appear in the one-off edition. We did not commission it and did not even like it. I'm really terribly sorry."
Nice ant balls, Douchebag. Did not even like it?!? Who the fuck do you think you're kidding? You were probably bug-eyed cackling when the ads were presented to you; maybe even rubbing yourself under the table (OK, maybe I'm exaggerating a little.). Anyway, the apology would have been sufficient. Totally not Punk Rock, dude.
UPDATE: reader eugens has a different take on this whole tempest in a teacup. He may be right. But, the award stands.
previous Equine's Posterior® Award winners:
1. Alex "Bogus" Bogusky.
2. Michelle Gass, Starbucks.
3. Andrew Keller, CP+B.
4. Bob Garfield.
5. TBWA/Chiat Day creative dept.
6. New York Times' David Carr.
7. Michael Goldberg, CMO, Zimmerman Group.
8. David Roman, VP hp.